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PROJECT LEHER
SAVING THE WORLD, ONE BUTT AT A TIME
Project Leher is an end-to-end solution to irresponsibly flicked, toxic cigarette butt waste management. It aims to create a sustained collection chain and recycle cellulose acetate (core of the cigarette butt) into a diverse product after chemical cleansing. Smokers around the globe buy roughly 6.3 trillion cigarette butts that are thrown into the environment every year, (that’s approximately 18 billion every day) making it the world’s most littered waste.
Our Process
Recycling
Collection
Processing
The Butt Brigade
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WHAT IS THE BUTT BRIGADE?
Recycling cigarette butts, made easy!
HOW?
We provide you with a mechanism to responsibly dispose off and recycle your cigarette waste!
We offer customised solutions for storing your cigarette waste in a hassle-free manner, which is then picked up from your doorstep for further recycling! Easy, isn't it?
Our Products
Planter Pots
Made from recycled waste
Planter Pots
(Made from 100% Detoxified Cigarette Butt Waste)
₹400.00
Round Ashtray
Handicrafted
Handcrafted Round Ashtray
(Made from 100% Cigarette Butt Waste)
₹275.00
Triangular Ashtray
100% cigarette waste
Handcrafted Boat Ashtray
(Made from 100% Detoxified Cigarette Butt Waste)
₹300.00
68 people employed & 4,30,000+ people senitised about cigarette waste
Increased potters’ income by 66% &
cost savings of 300,000 USD!
Prevented 276.6 tonnes of carbon emissions through collection of
19,700,000+ cigarette butts
Prevented 19.7 million+ butts from entering the oceans, thus saving 9.8 billion litres of water
Dr. Bhupesh Sharma
Scientist SRIIR
Its inspiring to see these kids’ enthusiasm to solve such a grave problem which surprisingly no one talks about. I am sure with joint efforts we will together curb this menace.
Dia Mirza
UN Environment Goodwill Ambassador
It’s a very big problem. We found cigarette butts on the ocean floor. There is something called Extended Producer Responsibility & I totally believe that the industry should be made accountable for the environmental hazards of cigarette butts. I am glad you’re doing something to tackle it!
Rajiv Jha
Waste Segregator
I am forever grateful to these children. I was unemployed but now I can earn & support my house by segregating cigarette butts, from the comfort of my household. God bless them!
Vishal Gore
Smoker
Cigarette butt waste is a menace that was not being properly handled by any organization in India. However, the Butt Brigade is doing some great work under the domain. Their service is prompt and professional. I'm really glad to do my bit!
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In October 2021, Project Leher qualified as one of 4 projects to be represented at Global Finals of 1 Race 4 Oceans. The constant efforts and hardwork of the team, helped us emerge as the Global Champions for the competition! We are extremely grateful to our project beneficiaries, partners and communities for their constant support in our journey to rethink cigarette butts and contribute towards protecting our oceans!
Achievements
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